Is there a way to transform your curtains, a sofa, or a coat — while avoiding overly frequent and costly washing?
And is it possible to do so while avoiding low-quality products and fragrances that do not last?
The answer is yes. All it takes is the right fragrance. Fabric fragrances have become one of the most beloved household rituals of recent years, and today the Piedmont & Acqua delle Langhe brand
introduces an original, consistently high-quality response to this trend: Trame, a line of fabric fragrances with a Piedmontese, musical, and deeply refined soul.
What are fabric fragrances and why should you use them?
Before discovering Trame, it is worth understanding why fabric fragrances have become an essential part of caring for the home and wardrobe.
Unlike classic air fresheners, fabric fragrances act directly on the fibres: they neutralize unpleasant odours, freshen garments without washing them, and leave a delicate, long-lasting scented trail. They are ideal for anyone who wants to keep their home, or their hotel if you are a professional in the sector, welcoming and fragrant without resorting to the washing machine or harsh products every time.
There are many ways to use it:
• At home: sofas, rugs, curtains, cushions, and bed linen
• In the wardrobe: coats, jackets, clothes, and garments that need freshening up between washes
• While travelling: one or two sprays on a scarf or a garment packed in your suitcase are enough to bring back the scent of home wherever you go
• For your guests: freshening up your B&B room after a perhaps slightly rude guest is no longer a long and costly task
How can you make the most of the new Trame fabric fragrances?
Learning how to use fabric fragrances correctly makes all the difference: the amount,
the application distance and frequency of use determine the final result. We will discuss this in detail later.
Trame: the new line of fabric fragrances from Piedmont & Acqua delle Langhe
After months of research and laboratory testing, the new Piedmont & Acqua delle Langhe brand has created Trame, the new line of fabric fragrances. The name evokes the weaves of fabrics — the invisible ones that hold everything together — but also the narrative threads of music, art, and the stories that belong to us.
It is no coincidence that the names of the first two fragrances are a direct tribute to music: an art that, like fragrance, can evoke memories, emotions, and atmospheres in just a few moments.
The two fragrances in the Trame collection
Sofisticata — dedicated to Fred Buscaglione
Fred Buscaglione, a Turin-born singer-songwriter with a magnetic personality and refined taste, is the perfect inspiration for this fragrance with a complex and fascinating character. Sofisticata is exactly that: a fragrance that does not reveal itself all at once, with layers, nuances, and a depth that unfolds over time. For those who love intense yet never banal fragrances, and for those who want their home to say something about them.
Via Con Me — dedicated to Paolo Conte
If there is an artist capable of transporting you elsewhere with a single note, it is Paolo Conte. The world-famous Asti-born chansonnier lends his adventurous and irresistible spirit to this fragrance, which creates exactly the same effect: an immediate feeling of lightness, a desire to set off, to let go. Via Con Me is the choice for those seeking freshness and sweetness together, always elegant and never eccentric.
How to use Trame fabric fragrances: the practical guide
One of the aspects that makes Trame a line truly designed for everyday use is how practical it is to use. Here's how to get the most out of every bottle.
The right distance
Hold the bottle about 20-30 cm from the fabric before spraying. This allows the fragrance to distribute evenly without concentrating in one spot.
Recommended amounts
• Clothing (jackets, coats, sweaters): 2 sprays are enough. Less
is better — the goal is a scented note, not saturation.
• Large home furnishings (sofas, curtains, rugs): about 5 sprays, distributed over the entire
surface evenly.
How often to use it
• Home textiles: once a week is the ideal frequency to keep your surroundings
fresh and fragrant all the time.
• Clothing: as needed, whenever a garment needs freshening up between washes.
One more tip
For garments hanging in the wardrobe, a light spray on the garment's shoulders or inside the wardrobe itself is enough to maintain a delicate fragrance that lasts over time.
The formula: stain-repellent and featuring an odor-absorbing enzyme
Trame is not just fragrance. The formula was designed to be stain-resistant and enriched with an odor-absorbing enzyme that does not merely mask bad odors but eliminates them at the source. This means the result is not an overlap of fragrances, but a true olfactory cleaning of the fabric, followed by the deposition of the chosen fragrance note.
A technical detail that makes a difference in everyday use, especially for home furnishings that are not washed frequently.
Sustainability: Trame's aluminum bottle
In a market still dominated by single-use plastic packaging, Trame chooses a different direction. The bottle is made of aluminum, a 100% recyclable material that is infinitely more sustainable than plastic. The label is screen-printed directly onto the bottle, eliminating stickers and excess paper
superfluous.
The 200 ml one-size format is designed to last: large enough to accompany you for weeks, compact enough to be easy to handle and store in any drawer or on any shelf.
No unnecessary boxes, no superfluous materials. Just the product, in its most essential and elegant form.
Trame fabric fragrances: who are they for?
Trame is designed for those who:
• Wants to care for their home with quality products without compromising
to aesthetics
• Appreciates Piedmontese culture and loves surrounding themselves with authentic cultural references
• Looks for truly effective fabric fragrances, not just beautiful packaging
• Cares about sustainability and prefers products with responsible packaging
• Loves music and the stories behind everyday objects
Where to buy Trame
The two fragrances in the Trame line are available online and from our retailers.
👉 BUY SOFISTICATA BUY VIA CON ME
Choose your favorite - or get both, so you always have the right mood for every room, every season, every moment of the day.
And once you've tried them, tell us about your experience: which of the two won you over the most?
Trame is part of the Piedmont & Acqua delle Langhe scented collection - fragrances born in Piedmont, designed for those who want to bring beauty to every detail of everyday life.
